Monogram is a new line of teas from Gryphon Tea that encourages tea lovers to explore the art of tea layering. The collection includes some of the world’s finest handpicked teas, each carefully selected to be a part of the Monogram experience. Connoisseurs will relish the opportunity to create their own version of the perfect cup of tea. Manic created the brand, packaging and website for Monogram, coming up with a look at reflects the brand’s understated luxury.
We created a distinctive mark that not only works as a monogram, but also as a representation of the brand's concept of layering.
Manic designed the Monogram tea tags, sachets, boxes and gift packs, and styled an extensive photo shoot that showcases the brand's vibrant and contemporary look.