The Art of Tea Layering


Monogram is a new line of teas from Gryphon Tea that encourages tea lovers to explore the art of tea layering. The collection includes some of the world’s finest handpicked teas, each carefully selected to be a part of the Monogram experience. Connoisseurs will relish the opportunity to create their own version of the perfect cup of tea. Manic created the brand, packaging and website for Monogram, coming up with a look at reflects the brand’s understated luxury.

Brand Identity

#Primary Signature

We created a distinctive mark that not only works as a monogram, but also as a representation of the brand's concept of layering.