Ice-cream Junkie

project psychedelia

Ice-cream Junkie

Identity design and store concept for a new ice-cream brand.

Flavours such as Cotton Candlilicious, Frogloose, Fruitty Professor, Cerealkiller, and Double D’s belie the owners’ hippie hearts. They asked for a “groovy, psychedelic vibe” for his brand, and we were happy to oblige. With a 60’s flavoured wordmark inspired by the lava lamp, and 168 colour-shifting LED bulbs at their first store in Orchard Road, we created a trippy experience that’s almost atypically Manic.


Image shown is a conceptual rendering. Check out the little water pistols rigged up as topping dispensers. A shot of hot fudge, anyone?