Capitastar is a multi-mall rewards programme by Capitaland, available across all 15 of its malls in Singapore and dozens more in China. Manic was tasked to create a new logo and identity for the programme, including the redesign of all publicity and onsite materials, as well as a one-minute video that introduces the revamped programme and app.

Brand Identity

#Signature and secondary marks

The new logo is a clean and contemporary star mark that we commissioned for this project. Secondary marks include versions with Chinese characters and different colour options.