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Brand

Roji

Roji

Branding, packaging and website design for an exciting new range of Japanese-inspired teas for the makers of Gryphon Tea. The word Roji (‘dewy ground’) is the Japanese term to describe the path or garden through which one passes to a traditional tea ceremony. It symbolises the transition from the noise and bustle of everyday life to the peace and simplicity represented by tea.

Brand Identity

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